Childhood

I was born and raised in Vellore, Tamil Nadu, and have always been a jovial person who easily connects with everyone. From a young age, I developed a deep interest in reading books, dancing, and painting. I spent most of my time immersed in books and toys, with a particular passion for playing badminton.

During my school years, I was motivated by a senior who secured the top rank and received prestigious awards. Determined to achieve the same, I worked hard, especially with the added responsibility of being the son of a dedicated teacher with 36 years of experience. With perseverance, I became the first student in my school to score a centum in the Computer Science Board exam, graduating with first-class distinction (91%). This achievement made my parents proud and reinforced my drive for excellence.

My entrepreneurial spirit was inspired by my father, a businessman with 40 years of experience, who became my role model. I was also influenced by successful business leaders through books and articles.

Education

Om Sakthi Narayani Matric Higher Secondary School

SSLC - Grade: 81%

Seventh Day Adventist Higher Secondary School

HSC, Computer Science and Mathematics - Grade: 91%

Kingston Engineering College, Anna University

Bachelor of Engineering, Mechanical Engineering
Grade: 87%

College of Engineering, Guindy

Masters in Engineering, Quality Engineering and Management
Grade: 90%

National Institute of Business Management (NIBM) Global

MBA, Brand Management and Marketing Management
Grade: A+

Unemployment and Under-employed

Despite aspiring to pursue higher studies abroad, family circumstances led me to job hunting, facing 44 interview rejections across cities. Holding onto self-belief, I secured a Design Trainee role through a referral, excelled, and advanced to Junior Engineer. A chance interaction with the digital marketing team sparked my interest, leading me to self-learn and execute small projects. Transitioning into a Digital Marketing Intern, I quickly rose to Senior Digital Marketing Analyst, managing multiple clients. Balancing a freelance side hustle, I built a strong LinkedIn presence, eventually shifting to full-time freelancing. Over a decade of perseverance, failures, and learning culminated in founding The Social Magnet, a full-fledged digital marketing and branding agency, marking my entrepreneurial success.

Design Trainee

Padink Engineering Services (P) Ltd
Oct 2017

Junior Engineer

Padink Engineering Services (P) Ltd
Nov 2017 - Jan 2020

Digital Marketing Intern

WOW Mind & Behavioral Clinic
Jan 2020 - Jun 2020

Senior Digital Marketing Analyst

WOW Mind & Behavioral Clinic
Jun 2020 - Oct 2022

Societies and Social Work

Member | American Society of Mechanical Engineers (ASME):

As an active member of the American Society of Mechanical Engineers (ASME), I contribute to the advancement of the mechanical engineering community by:

Organizing workshops and technical events focused on emerging trends in the mechanical sector.

Mentoring and guiding discussions on emerging technologies to foster innovation and knowledge-sharing.

Facilitating learning and development opportunities to enhance technical expertise.

Building and expanding a network of professionals within ASME’s technical divisions to drive collaboration and growth.

My involvement in ASME enables me to stay at the forefront of industry advancements while supporting the professional development of peers and emerging engineers.

COVID-19 Relief Volunteer | HELP Tamil Nadu Volunteer Team (2021)

Volunteered as part of the HELP Tamil Nadu Volunteer Team, a 100-member initiative comprising individuals from Tamil Nadu, other states, and even international supporters, dedicated to social service during the pandemic.

Led the coordination of volunteers to arrange hospital beds and ambulance services across all districts of Tamil Nadu during the peak of the COVID-19 second wave.

Ensured the availability of oxygen concentrators in designated hospitals throughout the state.

Managed and reported patient records to hospital teams for seamless medical assistance.

Established a tie-up with private ambulance services to ensure timely patient transportation and monitored cases until hospital admission.

Red Cross Youth Member | Blood Donation Camp Organizer

Responsible for organizing and managing blood donation camps to support life-saving initiatives.

Facilitate coordination and execution of blood donor camps in colleges, community centers, shopping areas, and workplaces.

Collaborate with organizations and institutions to set up mobile blood donation camps with the full support of our Blood Bank’s medical team.

Advocate for the importance of voluntary blood donation and promote health & wellness screening initiatives.

Organizing Member | Indian Welding Society

The Indian Welding Society (IWS) is a professional forum established in 2002 to promote advancements in welding, cutting, reclamation, hard-facing, and related technologies. It facilitates knowledge exchange through lectures, workshops, seminars, symposia, conferences, and training programs while also publishing periodicals, books, and journals.

Supports global professional exchange of information, expertise, and advanced training, offering consultancy services to industries and other economic sectors.

Provides awards, scholarships, fellowships, and grants to individuals, teams, and organizations for specific projects in welding and related technologies.

Served as an Organizing Member for the Recent Advances in Welding Technology (RAWET) Workshop, held at Kingston Engineering College.

Moderator – Technical Sessions 4th International Conference on Advances in Industrial Engineering and Applications (ICAIEA):

As the Moderator for the Technical Sessions at ICAIEA, I was responsible for coordinating and compiling presentations from participants, ensuring seamless session flow. I facilitated proper technical connections between participants and session chairs, ensuring a smooth and well-organized conference. My role involved meticulous planning and real-time troubleshooting to uphold the professional integrity of the event.

Public Relations Volunteer Chennai Art Festival – HUES OF BLUE (Season 03):

As a Public Relations Volunteer at the Chennai Art Festival – HUES OF BLUE (Season 03), held at St. George’s School, Chennai, I was responsible for managing general office tasks and administrative duties. My role involved facilitating seamless communication between colleagues and clients, organizing schedules and events, data entry, bookkeeping, and maintaining office equipment to ensure smooth operations.

Key Responsibilities:

• Directed clients to the appropriate departments and provided essential information to potential clients.
• Ensured client records were accurate and up to date.
• Offered recommendations tailored to customer needs and preferences.
• Enabled my team to stay focused on their goals by maintaining an organized and efficient workflow.

Lifetime Volunteer Member WOW – Mind & Behavioral Clinic | Win or Win Consulting:

Win or Win Consulting is a firm that integrates multi-dimensional approaches to empower individuals and organizations. We firmly believe that every person is born to excel and succeed in their chosen field. One of our key focus areas is Mind Health Services, dedicated to fostering mental well-being and personal growth.

As a Lifetime Volunteer Member at WOW – Mind & Behavioral Clinic, I contribute by creating supportive spaces, nurturing environments, and structured support systems for aspiring individuals. My role is to facilitate their journey toward personal and professional success, ensuring they have the resources and guidance needed to thrive.

Vellore District Secretary (VET):

VizhithuEzhu Thozha (VET) is a Non-Governmental Organization (NGO) established in 2014, headquartered in Chennai. The organization is dedicated to social impact through initiatives such as training programs, awareness campaigns, sports (indoor and outdoor), job alerts, blood donor coordination, psychological counseling, early childhood care, education, and tree plantations. Since its inception, VET’s campaigns have positively impacted thousands of lives.

As the Vellore District Secretary, I am responsible for:

• Organizing blood donation camps to support critical healthcare needs.
• Leading tree plantation drives to promote environmental sustainability.
• Conducting awareness programs on education, health, and social welfare.
• Coordinating with volunteers and stakeholders to maximize outreach and impact.

Through my role, I actively contribute to VET’s mission of fostering community development and social well-being.

I served as a student volunteer for AIDAGE INDIA, a social service organization, where I was specially recognized for my efforts in raising awareness and assisting in fundraising for the care of destitute individuals, regardless of race, religion, caste, or creed.

ExNoRa International, established in 1989 in Chennai, Tamil Nadu, is a non-governmental environmental service organization dedicated to innovative and radical solutions for environmental challenges. Green ExNoRa, a key initiative of the organization, is committed to preserving nature and combating environmental degradation through impactful green activities. I actively participate in Green ExNoRa events and collaborate with the Tamil Nadu Team Green in initiatives such as tree plantations, lake rejuvenation, and forest conservation projects.

I am a registered volunteer with Bhumi, actively contributing to life-skills support for children in need.

Bhumi is dedicated to providing holistic education and creating sustainable livelihoods for 5,000 children over the next decade. The organization focuses on shelter homes, communities, and schools to maximize impact and sustainability. Bhumi addresses gaps in formal education by offering underprivileged children language and STEM education, life-skills support, and scholarships for higher education.

Social Saturday Squad is a global networking community on LinkedIn, designed for professionals seeking to expand their networks. Membership involves active participation in weekly networking events on LinkedIn. The community fosters an environment of learning, sharing, and growth, encouraging members to open their networks and collaborate for mutual development.

Honors and Awards

In 2008, my essay on 'My Favourite Leader/Teacher' was selected as the best, earning me the Best Essay Writing Award. This recognition not only honed my writing skills but also deepened my appreciation for leadership and mentorship.

Actively participated in the Vellore City Marathon, organized by the Sports Development Authority of Tamil Nadu (SDAT) in collaboration with Rotary International Vellore, aimed at raising awareness about the importance of sports and physical fitness.

Honored with the Academic Achiever Award Trophy in 2013 for outstanding academic excellence. Scored a perfect 100% (Centum) in the Computer Science Board Exam, showcasing exceptional proficiency and mastery of the subject.

Awarded the prestigious Academic Badge in 2013, recognizing outstanding academic performance and dedication to excellence. Demonstrated exceptional commitment to learning and achievement. Acknowledged for consistently maintaining high academic standards throughout the year.

Honored with the Project Excellence Award for my dedicated contributions to project work at Brakes India. This recognition was presented by Dr. O.S. Ramanujam, Principal of Brakes India Technical Training Centre, acknowledging my commitment to excellence and impactful performance.

Recognized as the Academic Topper for all eight semesters of university examinations, demonstrating consistent excellence and dedication throughout the academic journey.

Anna University Academic Rank Holder in UG

Ranked 40th out of 35,073 candidates in Tamil Nadu, graduating with a Bachelor of Engineering in Mechanical Engineering. This recognition was based on exemplary academic performance across all semester examinations within the Faculty of Mechanical Engineering.

During my undergraduate studies, I served as a dedicated member of the National Cadet Corps (NCC) under the guidance of NCC Leader Mr. Anand. I actively participated in tree plantation drives and contributed to the "Clean India, Green India" initiative in the village of Christianpet, Vellore, fostering environmental sustainability.

Hobbies

Writing & Blogging:

Content creation, storytelling, copywriting, SEO, branding, marketing, digital media, articles, blogs, LinkedIn growth, audience engagement, creativity, brand voice, personal branding, case studies, research, thought leadership, persuasive writing, scripting, business insights.

Networking & Public Speaking:

Connections, influence, storytelling, confidence, engagement, leadership, branding, collaboration, impact, persuasion, presentation, strategy, visibility, authority, authenticity, socializing, communication, pitch, business growth, rapport-building.

Reading Business & Branding Books:

Marketing, strategies, insights, leadership, storytelling, psychology, branding, innovation, business growth, case studies, personal branding, influence, customer experience, entrepreneurship, competitive edge, brand loyalty, consumer behavior, thought leadership, advertising, digital trends.

Mentoring & Coaching:

Guidance, leadership, expertise, growth, knowledge sharing, personal development, business coaching, strategy, empowerment, motivation, consulting, training, career growth, skills development, mindset, influence, inspiration, brand building, professional development, mentorship, industry insights.

Traveling:

Exploration, cultures, experiences, adventure, inspiration, creativity, destinations, connections, learning, nature, lifestyle, heritage, global trends, discovery, diversity, relaxation, networking, luxury, photography, branding perspectives.

Music & Dance:

Creativity, rhythm, expression, culture, relaxation, movement, storytelling, energy, passion, mood, entertainment, tradition, joy, vibrancy, performance, inspiration, therapy, art, harmony, self-expression.

Creative Gift Designing:

Customization, premium gifts, bespoke, branding, aesthetics, packaging, uniqueness, corporate gifts, innovation, artistry, design, trends, personalization, celebrations, craftsmanship, elegance, surprise, emotions, exclusivity, thoughtful gifting, memorable.

Freelancer

As a results-driven Market Research and Social Media Strategist, I have built a strong foundation in digital marketing and branding through my freelancing journey. Over the years, I have successfully delivered data-driven insights, conducted in-depth market research, and developed innovative strategies that have helped brands enhance their visibility and engagement. My expertise in social media management, content strategy, and performance analytics has allowed me to create impactful campaigns tailored to diverse business needs.

With a deep understanding of market trends, I have collaborated with clients across industries, offering customized solutions to optimize their brand positioning. My ability to analyze consumer behavior, forecast trends, and implement strategic marketing initiatives has consistently driven measurable growth. Passionate about storytelling and audience engagement, I thrive in fast-paced environments, ensuring that every brand I work with maximizes its potential. My freelancing experience has shaped me into a dynamic strategist, committed to delivering excellence.

My LinkedIn Family
The Journey from 3 followers to 15K followers (My Pillars)

Back in 2019, I started my LinkedIn journey with just three followers. My posts? Well, they were nothing more than the usual good morning and good night forwards. I had no clue what to share or how LinkedIn even worked.

Then, one day, an unexpected message popped into my inbox. A connection, someone I didn't even know personally, asked me, "Why don’t you post regularly?" I replied honestly, "I don’t know what to post."

Their response changed everything: "Post what’s on your mind. Share your thoughts, your activities, your daily routine, your life experiences."

That moment sparked something in me. I started thinking, experimenting, and finally, I posted something meaningful. To my surprise, it received a good response. That little boost was all I needed.

From then on, I committed to consistency, every single morning at 8 AM, without missing a day. Fast forward five years, and I’ve published 1,825 posts, built an incredible community, and connected with 15,000 amazing people across the globe.

Every single follower, connection, and conversation has shaped my journey. You are not just my audience, you are my Breath.

Grateful for each one of you! Let’s keep growing together. 🚀